WHAT WE DO
We aren't just high-level thinkers. We're the thinker-doers who aren't afraid to roll up our sleeves and tackle challenges, one bite-sized chunk at a time.
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Assortment Strategy
Analyze your product portfolio to identify opportunities for greater SKU efficienciy and improved performance. We aren't afraid of assortment maintenance ;)
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Repackaging + Rebranding
Develop a deep understanding of your current business and consumer, and where you're trying to go - and build out a roadmap for a refresh or a rebrand.
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Brand Strategy + Comms
Craft a unique and differentiated brand comms strategy that will lead to actual results, including PR targets across media and influencers - all to drive more brand love <3
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Market Positioning
Market-map your categories and build a competitive intelligence playbook - and use this to define/refine your unique, growth-driving value propositions - for consumers and retailers alike.
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Innovation + Prize-Sizing
Evaluate market opportunities for line and category extensions to drive incremental brand growth.
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Channel + Commercial Strategy
Optimize and differentiate your channels - by price, pack, size, and flavor/scent/etc to meet the needs of your customers and consumers.
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Sales Planning
Forecast your business growth and deliver bottoms-up and tops-down plans, account by account.
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Category Management
Evaluate your category and develop the insights about your brand relative to competitors (hello again, competitive intelligence playbook). We'll leverage these insights to build a strong case for incrementality when you're heading into category reviews.